Army Brings Back ‘Be All You Can Be’ Slogan

Katherine Kuzminski, with the Center for a New American Security said while previous generations may have been drawn to service by financial incentives and the opportunity to learn skills that could serve them in the future, Gen Z is different.

“When we look at Gen Z, they’re really motivated by a sense of mission and purpose. They want to work for an organization that shares their values, and they want to have a lot of experiences within the same employer,” she said. Kuzminski also recognized that the COVID-19 delayed some big decision making for Gen Z, including decisions about what to do after high school, and military enlistment may see some recovery as they catch up.

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